So you just got a brand new website, but you haven’t gotten a conversion from it in weeks. If this is the case, it’s probably because people are having trouble finding it on search engines and other platforms. Our web marketing team can fix this. With a combination of SEO, pay-per-click advertisement, and social media marketing, we can increase your website’s online visibility so that it can start working as the online sales machine you paid for.
Search Engine Optimization (SEO)
SEO is the practice of making your website more easily understood by search engines. Doing so allows search engines like Google to accurately index your web pages and rank them for certain keywords. A highly-optimized website will cause search engines to view it more favorably, making it more likely for it to bump up your search rankings for relevant keywords.
While search rankings are determined by a number of factors (many of which are kept secret by search engines themselves) implementing proven SEO techniques is the best way to get your ranks to rise. A high search ranking for relevant, highly-searched keywords is still one of the best ways to increase traffic to your website. However, it should be known that SEO is not a quick fix for your website’s struggling traffic. This is a long-term game with long-term payoffs.
Pay-Per-Click Advertising (PPC)
While SEO is not an immediate fix for your woeful traffic, PPC is. PPC campaigns can be performed on search engines, social media networks, apps, and other websites. As its name suggests, PPC campaigns require a set budget in order to work. Each click your ad gets will cost you a set rate that will be pulled directly from your budget account. Once your budget is empty, the ads will stop appearing.
PPC campaigns require thorough planning and strategic implementation to ensure that you get the most bang for your buck. Carrying out a sloppily planned campaign would be the same as throwing money out the window. Our web marketing team knows what it takes to run an effective PPC campaign so that you know your money is being put to good use.
Social Media Marketing
Social media marketing is one of the latest and fastest growing trends in web marketing. No other form of media offers more insight into consumer behavior, interests, and psychology than social media. It also has the largest number of online users (2.34 billion worldwide as of 2016). This allows advertisers to market to a gigantic portion of consumers with surgical accuracy.
Social media marketing can be carried out in many ways: PPC ads, community engagement, boosted posts, and content sharing. Using these tools together is the key to successfully market on social media, and we know how to do it.
Start Marketing Online Today!
To learn more about what NNT can do to improve your online marketing efforts, give us a call at 888-246-2473.